ABOUT US
We know life is busy, so we keep things simple. While our tailored rituals with natural ingredients do the job, you can sit back and let us take care of the rest.
WHAT WE VALUE
Nordic ingredients
Rituals packed with nordic active ingredients.
Simplified rituals
Nordic simplicity with tailored rituals that focuses on the essentials
Natural formulas
All our products are made using a high amount of natural ingredients
Safe & Sustainable
Products made using high amount of natural ingredients meeting European standards
Born in Stockholm, Sweden, our vision was clear: simplify rituals by focusing on the essentials. In today’s cluttered world, we take the complexity out of care, offering solutions that just work—no fuss, no confusion.
Nordic Simplicity that focuses on the essentials